Cellefonic’s catch exposed

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 Cellefonic.jpgIf{nl}it’s too good to be true, usually it is! {nl}A consumer brought to our attention a Cellefonic advert in The Voucher{nl}Issue 81.  This advert was offering a series of mobile phones at very advantageous prices.  However, these could only be obtained once{nl}the consumer enters into a two-year contract paying €15 per month.  Otherwise, one has to pay a much higher{nl}price.  {nl}{nl}

 

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We{nl}phoned to confirm this.  As an example we{nl}took we asked about Samsung S5830 whose price was indicated €100.  However, you can only take it if you enter{nl}into the above mentioned two-year contract. {nl}Otherwise one pays a hefty €175! {nl}When asked why the difference as there was nothing indicated in the{nl}advert, we were informed that there is a sign “*pm 15”. 

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On{nl}inspecting again the advert there was no explanation of the asterisk.  Thus a normal consumer can easily take this{nl}to mean that one can pay by instalments of €15 monthly.

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This{nl}is nothing but a misleading advertisement which is giving partial information{nl}to consumers and lure them to the shop. 

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We{nl}wrote to Cellefonic to inform them that their advert is nothing but a bait{nl}advertisement.  We also wrote to ‘The{nl}Voucher’ management informing them of this misleading advert.  We informed them of their responsibility both{nl}to inform consumers correctly and also of their responsibility towards other{nl}businesses who advertise in the magazine as their reputation can easily be{nl}tarnished due to the fact that they are advertising in a magazine with{nl}misleading advertisement.

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Finally,{nl}we also wrote to the Malta Competition and Consumer Affairs Authority to take{nl}the necessary action.

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