Geoblocking is supposed to have finished but most firms who have at least an outlet in Malta still continue this practice. Marks & Spencer is one of them. In the coming weeks we would also mention other firms which discriminate against consumers who live in Malta.
Geoblocking has several detrimental effects. On a European level, it disregards the objective of working towards a Single Market. On a national level, it discriminates against consumers on the basis of nationality. Consumers in such situations as in Malta would be both restricted in the choice and also have to pay a higher price. The range of products and special offers which are offered online are usually much wider. Apart from this, the products are not the latest that the firm offers and the prices are much higher.
As we said Marks & Spencer discriminates against consumers who live in Malta. On visiting the site (http://www.marksandspencer.com/), everything is normal until one reaches the insertion of the address. As one opens the country, one finds that Malta is missing (see picture). Thus one will not be able to continue with the purchase.
We wrote to Marks & Spencer but to date, we did not receive any reply. We will continue our pressure on such traders who discriminate against consumers who are living in Malta.
On your part, would you continue to buy from a firm or its local outlet which discriminates against you?!
3rd March 2017